IN 2004, GLYFADA only knew one street: Zisimopoulou. That same year, Balux opened \u2014 \u201cthe club by the swimming pool\u201d, as we Southerners used to say \u2014and something began to change. A little later, in 2007, the second Balux arrived, completing the transition of Glyfada residents towards the seaside. Fast forward to the summer of 2025. The Riviera Tower is rising day by day and the Athenian Riviera is living its best moments. International hotel groups are \u201clanding\u201d, top hospitality brands are taking our culinary experiences to the next level, and top names in music are coming to perform \u2014 something that previously seemed unthinkable.<\/p>\n
However, the \u201cparty\u201d is not for everyone. Fine dining\/living may have entered our lives dynamically, but a large part of the Greek people does not have the financial means to support it. Growth is necessary, but it requires balance. Another pressing issue is finding suitable personnel, since this sector is mainly supplied by domestic workforce. At the same time, a sector that remains unexploited is that of wellness. We live in a country that offers sun 12 months a year \u2014 and yet, from November to March, the Riviera almost goes into \u201chibernation.\u201d It is time to create the conditions for a second summer, based on wellness activities and quality hospitality. In conclusion, the future of hospitality in the South will not be determined only by investments or brands, but also by our behavior. Empathy, discretion and ethical behavior \u2014 towards the customer and among ourselves \u2014 can become the element that will differentiate us internationally. Perhaps kindness is, or should become, the new Athens Riviera coolness.<\/p>\n
Published in \u201cWhite Paper: The Big Business of the South\u201d, NouPou Media\u2019s special edition spotlighting the current landscape and future prospects of the Athens Riviera.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" IN 2004, GLYFADA only knew one street: Zisimopoulou. That same year, Balux opened \u2014 \u201cthe club by the swimming pool\u201d, as we Southerners used to say \u2014and something began to change. A little later, in 2007, the second Balux arrived, completing the transition of Glyfada residents towards the seaside. Fast forward to the summer of […]<\/p>\n","protected":false},"author":29,"featured_media":493901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7105],"tags":[6189],"real_estate_agency":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/posts\/493907"}],"collection":[{"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/comments?post=493907"}],"version-history":[{"count":3,"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/posts\/493907\/revisions"}],"predecessor-version":[{"id":493911,"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/posts\/493907\/revisions\/493911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/media\/493901"}],"wp:attachment":[{"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/media?parent=493907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/categories?post=493907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/tags?post=493907"},{"taxonomy":"real_estate_agency","embeddable":true,"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/real_estate_agency?post=493907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}