{"id":551877,"date":"2026-09-16T15:57:21","date_gmt":"2026-09-16T12:57:21","guid":{"rendered":"https:\/\/www.noupou.gr\/?p=551877"},"modified":"2026-09-16T15:57:21","modified_gmt":"2026-09-16T12:57:21","slug":"maria-themeli-who-is-the-woman-presenting-the-first-athens-riviera-luxury-awards","status":"publish","type":"post","link":"https:\/\/www.noupou.gr\/en\/interviews\/maria-themeli-who-is-the-woman-presenting-the-first-athens-riviera-luxury-awards\/","title":{"rendered":"Maria Themeli: Who is the woman presenting the first Athens Riviera Luxury Awards"},"content":{"rendered":"<p data-path-to-node=\"2\">At the Athens Riviera Luxury Awards, most guests will speak about architecture, yachting, investments, and hospitality. On the microphone, however, will be someone who comes from none of these fields. Maria Themeli is a journalist by training, a communications executive during the banking crisis, and today a Strategic Advisor to CEOs with her own company, Themeli Communications. She is also a Business Consultancy Advisor for the Municipality of Palaio Faliro, where she lives and works daily.<\/p>\n<p data-path-to-node=\"3\">&#8220;Behind every professional step I take, there is always a deep love for people and a need to genuinely connect with business stories. I never saw my path as just a simple career. My tenure at Marfin Egnatia Bank and the MIG group was the ultimate baptism by fire. There, through major events, mergers, and frontline crisis management, I learned in practice what it means to protect corporate reputation when the pressure is at critical levels. When I decided to take the next step and found Themeli Communications, I did so with a very specific manifesto: to prove that strategic communication is not an impersonal privilege reserved for large corporations, but the living fuel that small and medium-sized enterprises need to grow. Today, as a Business Consultancy Advisor and Strategic Advisor to CEOs, I operate as a Market Maker, helping leaders unlock their outward orientation and turn their brand into measurable business value.&#8221;<\/p>\n<p data-path-to-node=\"4\">Before all of this, there was journalism, studies at the Athens University of Economics and Business, a communications position at the B&amp;M Theocharakis Foundation, and a detail few people know: Themeli was the person who first brought the global professional networking organization BNI to Greece, changing a business relationship culture that until then relied on informal acquaintances and favors, rather than on an organized methodology.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-551171 aligncenter\" src=\"https:\/\/www.noupou.gr\/wp-content\/uploads\/2026\/09\/MariaThemeli1.jpeg\" alt=\"\" width=\"1376\" height=\"1824\" srcset=\"https:\/\/www.noupou.gr\/wp-content\/uploads\/2026\/09\/MariaThemeli1.jpeg 1376w, https:\/\/www.noupou.gr\/wp-content\/uploads\/2026\/09\/MariaThemeli1-362x480.jpeg 362w, https:\/\/www.noupou.gr\/wp-content\/uploads\/2026\/09\/MariaThemeli1-445x590.jpeg 445w, https:\/\/www.noupou.gr\/wp-content\/uploads\/2026\/09\/MariaThemeli1-768x1018.jpeg 768w, https:\/\/www.noupou.gr\/wp-content\/uploads\/2026\/09\/MariaThemeli1-1159x1536.jpeg 1159w\" sizes=\"(max-width: 1376px) 100vw, 1376px\" \/><\/p>\n<h2 data-path-to-node=\"5\">Palaio Faliro as home, the Riviera as an ecosystem<\/h2>\n<p data-path-to-node=\"5\">&#8220;Palaio Faliro is my home and the headquarters of my business. I experience the market of the Southern Suburbs of Athens every day. From my position as Business Consultancy Advisor alongside Mayor Giannis Fostiropoulos, I view the Riviera as the most dynamic economic ecosystem in the country right now. However, architectural models and foreign investments worth millions are only half the picture. Our main priority and strategic direction is to build the necessary bridges so that this massive development does not bypass small and medium-sized businesses, but instead returns as value to society and to the daily life of citizens. The Riviera will succeed only if its growth is inclusive and benefits the local market as a whole.&#8221;<\/p>\n<p data-path-to-node=\"6\">&#8220;I would like to warmly thank the founder of the <a href=\"https:\/\/www.noupou.gr\/en\/newsroom\/business\/athens-riviera-luxury-awards-a-new-institution-for-development-and-hospitality-on-the-athens-riviera\/\">Athens Riviera Luxury Awards<\/a>, Vicky Bouzouni, for her honoring invitation and her trust. When an institution is born to highlight entrepreneurship in my area and carries the stamp of people with such a clear vision for the Riviera&#8217;s luxury brand, it needs a voice that understands strategy and brand building. After all, at events, success is no longer measured solely by traditional ROI, but by ROR\u2014Return on Reputation. This event is the ideal platform to showcase the true, long-term value of our market&#8217;s corporate reputation.&#8221;<\/p>\n<h2 data-path-to-node=\"7\">How does one &#8220;narrate&#8221; an institution?<\/h2>\n<p data-path-to-node=\"7\">&#8220;Narrating the evening of an event being held for the very first time means that you are writing the DNA and the &#8216;Why&#8217; of the institution for years to come. When you start from a blank page, you define the rules of the game. The word Luxury is often misunderstood; many associate it only with glitter and surface appearances. My personal challenge on the night of the awards is to highlight the substantial narrative behind the glamour. I will narrate the stories of the people who took the risk, who invested, and who are shaping the new face of Greek business. My goal is for the audience not just to watch an award ceremony, but to feel the beginning of a landmark institution.&#8221;<\/p>\n<p data-path-to-node=\"8\">&#8220;Starting a new institution from scratch is always a great challenge, just like when I created BNI Poseidon here in the Southern Suburbs of Athens. Back then, we had to convince the market of the value of organized networking and strategic synergies, building a strong community step by step. This is the exact mindset I bring to the awards stage. I do not view entrepreneurship as a solitary path, but as an ecosystem where the success of one feeds the growth of another. Being the voice of the first event is an opportunity to actively support the outward focus of the Athenian Riviera, to bring the people of the market together, and to leave my own mark on an institution that comes to network, highlight, and inspire our business community.&#8221;<\/p>\n<p data-path-to-node=\"9\">Maria Themeli has also authored two books, &#8220;Princess Luck and How to Conquer Her&#8221; and the collective publication &#8220;I Am Dangerous&#8221; in support of female victims of violence, while regularly authoring articles centered around leadership driven by evolution and human dynamics rather than stereotypes. It is a side of her work rarely found on the same r\u00e9sum\u00e9 alongside terms like &#8220;brand building&#8221; and &#8220;market maker,&#8221; showing that for her, reputation itself is not merely a sales tool. As for what she believes truly sets a leader apart: &#8220;Whether they lead according to their values when the lights are off, and how they react during crises. Financial statements and profitability are simply the prerequisite to be in the game. True excellence is judged in Culture-Driven Leadership and empathy. A leader stands out when they build teams that thrive and when they understand that leadership is not power, but responsibility and service. In my partnerships, I choose CEOs who have the courage to step forward, communicate with absolute authenticity, and lead with values without losing their human side.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the Athens Riviera Luxury Awards, most guests will speak about architecture, yachting, investments, and hospitality. On the microphone, however, will be someone who comes from none of these fields. Maria Themeli is a journalist by training, a communications executive during the banking crisis, and today a Strategic Advisor to CEOs with her own company, [&hellip;]<\/p>\n","protected":false},"author":100,"featured_media":551170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7119],"tags":[],"real_estate_agency":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/posts\/551877"}],"collection":[{"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/comments?post=551877"}],"version-history":[{"count":3,"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/posts\/551877\/revisions"}],"predecessor-version":[{"id":551880,"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/posts\/551877\/revisions\/551880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/media\/551170"}],"wp:attachment":[{"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/media?parent=551877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/categories?post=551877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/tags?post=551877"},{"taxonomy":"real_estate_agency","embeddable":true,"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/real_estate_agency?post=551877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}