{"id":558440,"date":"2026-11-03T16:07:47","date_gmt":"2026-11-03T14:07:47","guid":{"rendered":"https:\/\/www.noupou.gr\/?p=558440"},"modified":"2026-11-03T16:07:48","modified_gmt":"2026-11-03T14:07:48","slug":"ellaktor-group-a-new-era-of-investment-and-growth-in-tourism-and-accommodation","status":"publish","type":"post","link":"https:\/\/www.noupou.gr\/en\/white-paper\/ellaktor-group-a-new-era-of-investment-and-growth-in-tourism-and-accommodation\/","title":{"rendered":"ELLAKTOR GROUP: A new era of investment and growth  in tourism and accommodation"},"content":{"rendered":"<p>ELLAKTOR GROUP is advancing with a renewed business strategy focused on the sectors of real estate development and management, with an emphasis on the tourism sector.<\/p>\n<p>Combining deep know-how and decades of experience with innovative practices, the Group strengthens its presence in the real estate market through new investment opportunities, with an emphasis on the urban fabric of Athens, which combine high-standard infrastructure with unique quality experiences.<\/p>\n<p>In this new chapter, accommodation takes on a leading role.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-545665 aligncenter\" src=\"https:\/\/www.noupou.gr\/wp-content\/uploads\/2026\/07\/FICTION-HOTEL.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.noupou.gr\/wp-content\/uploads\/2026\/07\/FICTION-HOTEL.jpg 800w, https:\/\/www.noupou.gr\/wp-content\/uploads\/2026\/07\/FICTION-HOTEL-640x480.jpg 640w, https:\/\/www.noupou.gr\/wp-content\/uploads\/2026\/07\/FICTION-HOTEL-787x590.jpg 787w, https:\/\/www.noupou.gr\/wp-content\/uploads\/2026\/07\/FICTION-HOTEL-768x576.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>The Fiction Athens, another major investment of the ELLAKTOR Group, which, through its subsidiary REDS, undertook the comprehensive renovation, upgrade and repositioning of<br \/>\nthe hotel, is a typical example of the new strategy for investing in properties with high growth prospects and long-term value.<\/p>\n<p>Following extensive architectural and functional redesign work, as well as a comprehensive energy upgrade, the property was transformed into a modern five-star hotel of high standards and a dynamic destination in the city center.<\/p>\n<p>At the same time, the new trend of \u201ccity living\u201d finds its ideal expression through Hestia Luxury Apartments. With 182 apartments in 8 modern hotel units, in the center of Athens,<br \/>\nHestia redefines the city stay experience, offering the comfort of home combined with the quality of hotel services.<\/p>\n<p>This strategy is not limited to the city center. It is also dynamically expanding to the coastal front of Athens, with the emblematic redevelopment project of the Alimos Marina.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-489667 aligncenter\" src=\"https:\/\/www.noupou.gr\/wp-content\/uploads\/2025\/06\/MARINA-ALIMOU-1.jpg\" alt=\"\" width=\"1920\" height=\"1079\" srcset=\"https:\/\/www.noupou.gr\/wp-content\/uploads\/2025\/06\/MARINA-ALIMOU-1.jpg 1920w, https:\/\/www.noupou.gr\/wp-content\/uploads\/2025\/06\/MARINA-ALIMOU-1-640x360.jpg 640w, https:\/\/www.noupou.gr\/wp-content\/uploads\/2025\/06\/MARINA-ALIMOU-1-1050x590.jpg 1050w, https:\/\/www.noupou.gr\/wp-content\/uploads\/2025\/06\/MARINA-ALIMOU-1-768x432.jpg 768w, https:\/\/www.noupou.gr\/wp-content\/uploads\/2025\/06\/MARINA-ALIMOU-1-1536x863.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>The new Alimos Marina aspires to be a modern, integrated tourist destination. A space that unites the life of the city with the sea, creating a natural continuity between the urban landscape and the coastal front.<\/p>\n<p>The project is being carried out with sustainable development and the human experience in mind. Low-rise buildings, integrated into lush greenery, open spaces, bicycle paths, commer<br \/>\ncial and cultural uses, as well as modern docking infrastructure, constitute a living ecosystem that will function as a meeting point, as well as a hub of recreation and entrepreneurship.<\/p>\n<p>It is a \u201cgreen project\u201d that redefines the relationship of the city with the sea, emphasizing bioclimatic operation, the preservation and enhancement of the natural environment and the creation of open, accessible spaces for all.<\/p>\n<p>In this new growth narrative, the ELLAKTOR Group does not simply invest in infrastructure. It creates destinations. From modern hotels in the center of Athens to the transformation of the waterfront, each project is part of a broader vision of investing not only in modern infrastructure but also in experiences, in people and in a future where quality of life and innovation coexist harmoniously, creating value for society, the environment and the economy.<\/p>\n<p><em><strong>Published in \u201cWhite Paper: The Greater Riviera\u201d, NouPou Media\u2019s special edition spotlighting the future of coastal Attica.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ELLAKTOR GROUP is advancing with a renewed business strategy focused on the sectors of real estate development and management, with an emphasis on the tourism sector. Combining deep know-how and decades of experience with innovative practices, the Group strengthens its presence in the real estate market through new investment opportunities, with an emphasis on the [&hellip;]<\/p>\n","protected":false},"author":185,"featured_media":489666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7105],"tags":[],"real_estate_agency":[],"class_list":["post-558440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-white-paper"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/posts\/558440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/users\/185"}],"replies":[{"embeddable":true,"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/comments?post=558440"}],"version-history":[{"count":3,"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/posts\/558440\/revisions"}],"predecessor-version":[{"id":558443,"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/posts\/558440\/revisions\/558443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/media\/489666"}],"wp:attachment":[{"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/media?parent=558440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/categories?post=558440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/tags?post=558440"},{"taxonomy":"real_estate_agency","embeddable":true,"href":"https:\/\/www.noupou.gr\/en\/wp-json\/wp\/v2\/real_estate_agency?post=558440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}