The landmarks of luxury shopping on the Athens Riviera
Luxury stores at the resorts and marinas of the Athens Riviera: One&Only, Four Seasons, Astir Beach, Vouliagmeni Marina and Flisvos Marina host internationally renowned brands and boutiques.
- 21/08/2025, 16:14
Designer brands, leading fashion houses, and high-end concept stores have found their home in the Southern Suburbs of Athens. The development of new luxury hotels, the upgrade of iconic resorts, and the new European-standard marina in Vouliagmeni are not only shaping the tourist profile of the Athens Riviera but also attracting shoppers with corresponding purchasing power.
One&Only Aesthesis
One&Only Aesthesis presents itself as a captivating seaside retreat. Built on a 210-acre estate along the Glyfada coastline, it offers a unique hospitality experience while also housing luxury shops.
At NEO Boutique, visitors can find beachwear, jewelry, and capsule collections designed exclusively for One&Only by both international and Greek designers. Among its selections are Sadh resort wear by Eleftheria Nikolakopoulou, as well as the latest men’s and women’s proposals from Frescobol Carioca, known for its distinctive aesthetic and sustainable fabrics, often available in limited editions. From sunglasses to sandals, kaftans, and hats, the ideal coastal look of refined beachwear and high-quality swimwear has found its home here (or at least its holiday home). The boutique also carries handcrafted ceramics and travel guides from The Greek Foundation, elegant jewelry by Lalique, and Riviera Nostos fragrance by Montroi.
Near Club One, the Pro Shop Boutique exclusively showcases the Brunello Cucinelli collection, offering stylish, luxurious yet fundamentally athletic (athleisure) clothing.
Within the Manko restaurant space lies the flagship boutique of designer Vassilis Zoulias, Maison Zoulias. Couture-inspired garments marked by timeless femininity and elegance, voluminous silhouettes with cinched waists, refined style, and aristocratic charm define his nostalgic yet modern creations.
In the same area, four additional boutiques embody the elegance and luxury of the Athens Riviera. ERES, the French brand blending aristocratic aesthetics with comfort, offers swimsuits and leisurewear with unique style. RON DORFF, a Scandinavian brand infused with French chic, merges sportswear with sophistication. LINDA FARROW, known for bold and luxurious sunglasses, provides clients with distinctive style and quality. For beachwear and resort wear, Manko also hosts JUAN DE DIOS, a brand with a love for natural materials.
Four Seasons Astir Palace Hotel Athens
The Four Seasons Astir Palace Hotel Athens stands as one of the most iconic luxury hotels in the Mediterranean. Located at one of Vouliagmeni’s most privileged spots, it combines sweeping sea views with high-end services, from suites and rooms to its award-winning restaurants. Within its grounds operate Luisa World and PATSEAS boutiques.
The prestigious fashion house Luisa World aims to redefine the international perception of fashion and art through a Greek lens, showcasing the richness and authenticity of local creativity. Its collections feature clothing, shoes, and accessories from international houses such as Bottega Veneta, Burberry, Chloé, Dolce & Gabbana, Fendi, Gucci, Jacquemus, Loewe, McQueen, Miu Miu, Saint Laurent, Valentino Garavani, among others.
As a pinnacle of fine watchmaking, PATSEAS presents iconic timepieces (including Rolex, Cartier, Girard-Perregaux, Hublot, etc.) and dazzling jewelry. It often becomes a reference point for couples spending their most romantic holidays on the Athens Riviera, as many visit to find the perfect engagement ring.
Astir Beach
At the Astir Beach in Vouliagmeni, shopping takes on a more relaxed, beach-oriented character without losing its sense of luxury. The boutiques here offer carefully curated selections of high-end beachwear from Greek and international brands, meeting every need of the seaside lifestyle.
Highlights include Magnolia Grace, specializing in comfortable leisure and activewear, lingerie, and high-performance beachwear with excellent fit. Prime Timers carries a wide range of men’s and women’s clothing, footwear, and accessories from leading brands, while the British sustainable mega-swimwear label Ma Cherie aligns perfectly with the beach’s concept and surroundings. Visitors will also find the popular Vilebrequin swimsuits, as well as a branch of Marie Raxevsky, the beloved Greek luxury family lifestyle brand specializing in children’s swimsuits, beachwear, and accessories, along with matching sets for adults.
Finally, at the Salt Water boutique in Astir Beach, shoppers can discover the latest collections from favorite resort and swimwear designer brands such as Agua Bendita, Balmain, Camilla, Cult Gaia, Melissa Odabash, Orlebar Brown, Pin-up Stars, and more.
You can explore all the beach’s stores here: Astir Beach Shopping
Vouliagmeni Marina – also known as Astir Marina
Did someone say Dubai? The new Vouliagmeni Marina is the most exclusive retail destination for luxury shopping in the Southern Suburbs of Athens, hosting boutiques of major houses with collections of fashion, accessories, and lifestyle products.
Louis Vuitton, Loro Piana, Dior, Gucci, Bottega Veneta, Saint Laurent, Zegna, Rolex, Off-White, Orlebar Brown, Zeus+Dione, Polo Ralph Lauren, Golden Goose, Dyson, Alós Eyewear, and Karkalis all operate their own standalone stores within the marina in an open-plan layout. Even if shopping is not on your agenda, a stroll here is worthwhile just to admire the theatrical window displays with vast glass facades—perhaps even forgetting for a moment where you are.
During this walk, you can also enjoy a coffee—an accessible luxury—and if the temptation of the shop windows feels too strong, you can always turn your gaze to the sea and the impressive yachts docked at the marina.
Flisvos Marina
High-quality products with a more coastal vibe await at Flisvos Marina in Palaio Faliro. In the category of nautical equipment, Albatros Ltd offers excellent quality, competitive prices, and staff with in-depth market knowledge. Along your stroll, you’ll also come across Outrun, the ultimate runner-wear and traction gear shop for men’s and women’s footwear, as well as the Occhio Papavassiliou pop-up store, featuring a wide variety of sunglasses with collections constantly updated to follow the latest fashion trends.