Athenian Riviera 2035: A world-class destination for living, investment and tourism
The highly significant investment opportunities and the benefits of the most unique coastline in the Mediterranean.
- 24/07/2025, 14:47
With a view to the vast blue of the Aegean Sea, luxury villas and apartments designed by famous Greek and international architects, as well as tourist accommodation and suites next to The Ellinikon Park and the beach, are becoming an attractor for foreign institutional investors, business groups and high-income individuals. The standard of living of residents and visitors of the wider Athenian Riviera is being upgraded through a combination of green development and high-level infrastructure, resulting in a world class destination for residence, investment and tourism by 2035.
LAMDA Development’s extensive urban regeneration in The Ellinikon, with the addition of modern properties of high bioclimatic standards that incorporate cutting-edge technologies, attracts investments contributing to the transformation of the entire coastal zone. The iconic Riviera Tower sets new architectural standards, with unlimited view and luxury by the sea. At the same time, a series of residential developments and five-star hotels within and outside the boundaries of The Ellinikon are combined with unique beaches, bars and award-winning restaurants, offering an exceptional living experience overlooking impressive sunsets.
Preserving the natural beauty of the surrounding area, residential projects are underway in the wider area of the Southern Suburbs; on a coastline of almost 70 kilometers from the port of Piraeus to Sounio, with integrated cycle and pedestrian lanes in six municipalities, the Athenian Riviera is changing day by day. A barrage of investments in luxury residences, hotel units, marinas, large scale regenerations, with sports and recreation areas, will offer a multitude of choices to residents and visitors, combined with shops, restaurants, yachting and wellness facilities. And all this is taking place at a distance of just 10 minutes from the center of the capital and 30 minutes from the “El. Venizelos” airport.
The most important achievement, however, which is expected to be visible after a decade, when all these investments will have matured and the development of sustainable transport in the region will have progressed, is the entry of the Athenian Riviera on the international map, in a position equal to competitive destinations. This is also demonstrated by the growing interest of individuals and investors in purchasing, which acts as an accelerator of the region’s development.
Today, with prices ranging from 7,200 euros/sq m. to 13,000 euros/sq m. or even 17,000/sq m. on average, depending on the location, the newly built residences of The Ellinikon and the wider Athenian Riviera are attractive investment options, compared to the standards of other destinations that attract fund managers, developers and wealthy individuals.
For example, in Monaco, values exceed 51,000 euros/sq m. on average, according to the Monaco Statistics (IMSEE) statistical service. They even reach 100,000 euros/sq m. in extremely popular areas, such as Monte Carlo, especially for properties offering sea views and proximity to iconic landmarks, such as the Casino de Monte-Carlo. Property prices in the small Principality of the Côte d’Azur have increased by 45% in the last decade, while expectations are being raised for destinations such as Côte d’Azur, Cannes and Saint Tropez on the French Riviera. According to the local office of Sotheby’s, despite a significant drop in transactions for properties over one million euros between 2022 and 2024 (-45%), 2025 promises to be a year of recovery for the real estate sector on the French Riviera. This emblematic region, with a unique heritage and an unparalleled lifestyle, is regaining its vitality, while remaining one of the most expensive regions in the world, with property prices ranging from 18,000 to 30,000 euros/sq m. on average, reaching 60,000 euros/sq m. for villas in some cities. Also in Spain, in all autonomous communities, prices are increasing, although at different speeds, while in the Italian Riviera the interest of foreign investors is steadily increasing.
The buyers are large investors and funds, as well as individuals, retired business people or executives seeking security, privacy and luxurious lifestyle options, coming mainly from Germany, Switzerland and the United Kingdom. These nationalities also play a leading role in the Greek luxury real estate market, where the dynamics are shaped by a set of factors that include the stability of the macroeconomic environment, the availability of quality real estate and the increased demand for locations that offer both investment value and a high standard of living. As Savvas Savvaidis, President and CEO of Greece Sotheby’s International Realty, indicatively states, commenting on the sales record registered in Greece in 2024 by the well-known real estate company that promotes Greek real estate in foreign markets, there is strong demand for luxury properties, especially in the Athenian Riviera, and the Greek luxury housing market remains at the top of the choices for high-income buyers.
In conclusion, the major development in The Ellinikon, with Riviera Tower as a reference point, is a catalyst as a demanding, large-scale project for Greek and European standards. LAMDA Development has cultivated great expectations, with The Ellinikon, establishing the country on the international investment map by upgrading the tourism development of a wider area, far beyond its scope of control.
Published in “White Paper: The Big Business of the South”, NouPou Media’s special edition spotlighting the current landscape and future prospects of the Athens Riviera.